StartUp 2025 SCAD's largest student-run business design competition.

StartUp 2025 — SCAD's largest student-run business design competition.

StartUp ignites students' entrepreneurial passion, fostering innovation and cross-disciplinary collaboration.

This year, we celebrate 10 incredible years of our competitions history. With over a decade at SCAD, we continue a legacy of shaping the future.

Role

Director of Campaign & Relations

Role

Director of Campaign & Relations

Role

Director of Campaign & Relations

Year

2025

Year

2025

Year

2025

Website

scadstartup.com

Website

scadstartup.com

Website

scadstartup.com

Video credit: Davis Hardy

My Role

As the Director of Campaign & Relations for StartUp 2025, I led a team of 14 students across four departments: Physical Experience, Student Relations, Judge Relations, and Mentor Relations.

Over the course of a year, our team planned and executed a cross-campus event that brought together participants from SCAD Savannah, Atlanta, and SCADNow, along with 40+ alumni mentors and 40 industry judges representing companies like Meta, YouTube, Adobe, Lenovo, and Gulfstream.

My role required strategic oversight, clear communication, and cross-functional coordination to ensure every touchpoint of the event, from logistics to relationship management, ran smoothly.

Reflection

StartUp became one of the most rewarding and defining experiences of my time at SCAD. Leading an event with so many moving parts challenged me to grow not just as a strategist, but as a doer. I learned that leadership is equal parts vision and hands-on action.

This experience wouldn’t have been possible without the trust and dedication of my team. Their commitment turned an idea into a shared accomplishment we can all be proud of. It truly took a village, and I’m grateful to have led one as passionate and capable as ours.